BRAND VISUAL STRATEGY

SUMMARY

Thank you for choosing Whoez Group for your FrescoGuard Brand & Visual Strategy project. After analyzing the True Fresh reference materials, we have conducted comprehensive research on color psychology and visual market positioning.

This report presents our findings on optimal brand colors and design directions for FrescoGuard. We have focused our strategy on creating a high-impact visual identity that will stand out on digital and physical shelves.

Note: This proposal covers design, strategy, and visual assets only. Physical manufacturing and printing services are not included.

ANALYSIS

True Fresh Color Strategy Assessment

Based on the reference packaging you shared, we analyzed the visual elements:

• Vibrant Blue: Trust and cleanliness
• Fresh Green: Natural cleaning power
• Clean White: Purity and effectiveness

Market & Color Psychology

Blue in Cleaning: Used by 68% of premium brands (Source: CleanLink 2023). It remains the top choice for communicating "deep clean" to American consumers.

Green Trends: With 80% of US consumers concerned about environmental impact (Convenience.org 2024), green accents act as a powerful signal for "safe" and "eco-friendly" chemistry.

STRATEGY

Proposed Color Palette

Design Direction

Opportunity: Most US competitors focus either on "Power" (Orange/Blue) or "Nature" (Green/Yellow). FrescoGuard will capture both.

Visual Strategy: We will position FrescoGuard as the "Powerful Eco-Alternative" by using Deep Ocean Blue for strength, accented by Fresh Mint Green for safety. This specific combination is currently under-utilized in the US market, offering a clear visual differentiator.

INVESTMENT

We believe great design should be accessible. Our engagement model is transparent and focused on creative deliverables.

Service Packages (Design Only)

• Essential Identity: Logo usage, Color Palette, and Typography guidelines.
• Packaging Visuals: Complete Front/Back/Side panel designs ready for your printer.
• Marketing Assets: 3D Product Renders for Amazon/Web listings.

All deliverables are digital high-resolution files (AI, PDF, PNG) prepared for your manufacturing partners.

TIMELINE

10-Day Creative Turnaround

• Days 1-2: Brand Foundation: Finalizing palette & logo variations.
• Days 3-7: Design Development: Creating packaging concepts and 3D mockups.
• Days 8-10: Handoff: Preparing final print-ready files and specification sheets for your manufacturer.

We can begin immediately upon your approval of this visual strategy.

CONTACT

Whoez Group
Working Hands On Earning Zones

Project Manager: Himani Shrestha
Email: whoezgroup@gmail.com
Contact: +977 9705663152

---

This strategic proposal is for design services only. Whoez Group is a creative agency and does not provide physical manufacturing or shipping services.